From Samoan streetwear born on the streets of Carson to Māori-inspired designs rooted in the spirit of the haka, the brands and makers listed here are owned and operated by Native Hawaiian and Pacific Islander people who pour their culture into everything they create. Whether you’re shopping for yourself, looking for a gift, or just want to put your money where your values are, start here.
This directory is updated regularly. If you know a brand that belongs here, let us know.
Apparel & Accessories
Heliaki Co.
Founded by Celina Tupou-Fulivai, a Tongan-Samoan community organizer and activist, Heliaki uses fashion for cultural storytelling. Their collections, including “Pacific Islanders Are Not Invisible” and the Pasifika Futurism line, spark conversations about colonization, climate change, and Pacific Islander identity. Woman-owned, slow fashion, made to order.
Website: heliaki.co · Instagram: @heliakico
Island Avenue
Founded by Fa’avae Fa’avae, a first-generation Samoan from Carson. The name comes from the street in Carson where Samoan families settled when they migrated to Southern California in the ’80s and ’90s. Fa’avae blends LA streetwear with Pacific Islander identity to create something that belongs to both worlds.
Website: islandavenue.com · Instagram: @islandavenue
Kalikiano Inc.
A faith-forward brand with Pacific roots, Kalikiano is the Hawaiian word for Christian. This Hawaii-inspired brand offers apparel, jewelry, and gifts for men, women, and kids, including shirts, hoodies, hats, backpacks, and more.
Website: kalikianousa.com · Email: sales@kalikianousa.com
Reyn Spooner
The world’s most collected aloha shirt. Reyn Spooner has been making the definitive Hawaiian shirt since 1956, reverse-print, soft cotton, and patterns pulled from Hawaiian quilts and vintage fabrics. Many are surprised to learn their closet staple for Aloha shirts has their headquarters in SoCal.
Website: reynspooner.com · Phone: (888) 402-5056
Show Me Your Pūkana
Inspired by the Māori culture and people of Aotearoa New Zealand, Pūkana clothing is built around the word pūkana, the innermost expression of wairua (spirit) released during the haka. Their designs for men and women include hoodies, tanks, performance shirts, stickers, and posters, all rooted in Māori symbolism.
Website: pukanaface.com · Instagram: @showmeyourpukana
Tatau Brand
Tatau (the Samoan and Polynesian word for tattoo) is a clothing brand built on the blood, pain, and pride of Pacific Islander ink culture. Their roster includes collaborations with some of the most recognized names in Pacific music and culture, including J Boog, Common Kings, Tenelle, Drew Deezy, and Tanoai Reed.
Website: tataubrand.com · Instagram: @tataubrand
UCE & Co. Apparel
Born in the backyard of a Carson apartment complex, UCE & Co. is a brand about family, identity, and the Pacific Islander experience on the mainland. Founded by a Samoan-American raised in Southern California, the brand carries the pride of two worlds in every piece.
Website: uceandco.com · Instagram: @uce_and_co · TikTok: @uceandco
Art, Gifts & Instruments
Oceania Art
Richard M. Howell is a woodcarver and sculptor specializing in bas relief carvings drawn from the legends, drama, and romance of Hawaiian and Oceanic peoples. Each piece is handcrafted and tells a story rooted in Pacific Island oral tradition.
Website: oceania-art.com · Email: rmhowell92040@yahoo.com
Pasifika Drums
Based in San Diego, Pasifika Drums makes, sells, and repairs Tahitian and Cook Islands drums with a focus on perpetuating authentic Pacific drumming tradition. Custom orders available, ships worldwide.
Website: pasifikadrums.com · Phone: (619) 867-2320 · Email: verbeek67@gmail.com