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Heleloa

Discover Native Hawaiian & Pacific Islander businesses, events, and people in Southern California

Feature:

First Pacific Islander Heritage Night at Dodger Stadium

March 5, 2013

Partnership highlight  ·  LA Dodgers


Pacific Islander Heritage Night at Dodger Stadium was a first, and we were proud to be part of the team to make it happen!

The event also served as a fundraiser for the Pacific American Community Cultural Center, a nonprofit working toward building a cultural center and charter school in the South Bay. The night included a pre-game recognition ceremony, and connected a major league brand to a local cause that matters to the community.

We promoted the event across our community network, coordinated group ticket packages for clubs, hula halāu, civic organizations, and Pacific Islander professional groups throughout Southern California, and served as the primary point of contact between the Dodgers and the community.

What this partnership included

  • Community outreach and event promotion to Native Hawaiian and Pacific Islanders in Los Angeles
  • Local media outreach and NHPI influencer promotion
  • Group ticket coordination for 30+ member organizations and clubs across Southern California
  • Pre-game recognition ceremony
  • Cause marketing tie-in with the Pacific American Community Cultural Center
  • Jumbotron recognition for attending community groups

“Major League Baseball trademarks and copyrights are used with permission of MLB Advanced Media, L.P. All rights reserved.”

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by Heather 

About Heather

Heather is the creator of Heleloa.com, a directory of Native Hawaiian and Pacific Islander news, business, events and people throughout Southern California.

View all posts by Heather

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My name is Heather and “I’m just a little Hawaiian and a homesick island girl.” I am a proud and thankful mom, daughter of an authentic Kodak hula dancer and an old school local longboarder, sunshine enthusiast, Titan, and a Trojan. MORE...

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